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1.0 Background

The East Africa Juakaali/Nguvu Kazi exhibition is a yearly event that is organized by the EAC Secretariat and the Partner States. Jua/Kali meaning "Hot Sun"  and Nguvu Kazi meaning " Hard Work" in Kiswahili language are  references to Micro, Small and Medium Enterprises (MSMEs) especially in the artisan and value addition sectors.

Over the last ten years, the annual exhibition has served as a continuation of the regionally drawn annual programme of bringing together the artisans of the East African region for the purposes of opening up new market frontiers, sharing of experiences, enhancing technology transfer and fostering business partnerships. The event is held annually on rotational basis among the East Africa partner states so as to enhance and strengthen  the social-economic integration and corporation of the people of East Africa.

The annual East African JuaKaali Exhibition is an event that exposes the best this region has to offer in handicrafts and gift items. Over 20 product categories are showcased during the Exhibition. The event is a festive atmosphere accentuated by well-choreographed cultural dance, acrobatic troupes, fashion shows, modern African beats, traditional foods and display of homemade technology.

Uganda will be hosting the next Juakaali Exhibition from December 5-11th December 2016 in Kampala. This is the fourth time Uganda will be hosting this exhibition, having hosted it 2003, 2006 and 2011.

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